When it comes to article writing to promote your business you no doubt concentrate on creating original material. You understand that your readers desire up-to-date content from you regularly. Giving them well-researched, 100 percent original work builds your writing reputation. From these quality articles, you gain valuable links back to your various websites.

The next step is for you to write, or import, diverse and useful content for each of your websites. Why is this important? It’s important for two reasons. First, your audience expects the same quality in webpage content as they do from your articles. They link from your article in an online newsletter to gain more knowledge from your website.

Second, the major search engines expect unique and useful content from you. If you duplicate content across your websites, they cringe. The major search engines are in the business of presenting quality search results to their users. If they constantly point these users to websites that have the same content, they lose users.

Think of your own web searching. When you punch in a search term, a host of sites comes up. How would you react if each site you visited had the same articles and other content? You’d be upset at having wasted your time checking out each site. You’d also be upset with the search engine for providing these kinds of results.

It’s vital that you write original content for your web pages. Make this content as varied as the articles you write for your article marketing efforts. When you engage in article submission to a good article distribution service, they engage in widespread distribution of your work. Publishers crave excellent articles full of useful information for their readers.

The search engines have this same craving. They penalize websites that use duplicate content the wrong way. Think of it, you’re a publisher too when it comes to putting content on your website or websites. You want to populate those pages with relevant, fresh content so your niche audience comes back for more.

Here’s how to use content wisely online. Following these tips ensures you’re not using duplicate content the wrong way:

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Write Keyword Content for Your Web Pages

As mentioned above, you can’t go wrong writing your own content. Choose topics you know your niche loves. Include the right keywords for each article, strategically placed throughout the piece.

Don’t limit your web page content to articles only. Write original podcasts, videos, free reports, or PDF eBooks. You are in charge when you use your own content.

Import Keyword Articles from other Authors

Sometimes you just don’t have the time to write articles or other content. Why not import an article from an article directory. They make a host of articles available to blog and website owners. This allows you to present more information to your readers, from a different viewpoint.

Remember to give credit where credit is due. You avoid the duplicate content accusation from search engines when you properly attribute articles. Showcase the content exactly as the owner of it specifies. In addition, include an author’s resource box to their site. Don’t pass off the work as yours.

You can format the articles to match your web page. This includes deep linking, bolding and other formatting options. Make sure you do not change the content; just make the author’s content fit your site.

Make use of PLR, Freelance Writers, and Affiliate Program Materials

Using one, or all, of the above three helps you get diverse content onto your web pages. Of course, there’s still work involved for you the writer. With Private Label Rights (PLR) articles, you buy content and rewrite it so it’s uniquely your own.

If you want a slew of web content, and lack writing time, hire a freelance writer. A good freelancer writes keyword rich content to your specifications. You get quality content while still having time to do other things.

If you’re part of an affiliate program, access the materials they provide. Many supply articles, e-mail campaign material and such. Some have newsletters, online brochures, catalogues, eBooks and reports.

Totally rewrite their promotional materials in your own words and style. In this way, you aren’t a cookie-cutter affiliate presenting the same words to your niche. You are giving them fresh, unique content on your web pages. You content won’t look the same as all the other affiliate marketers content.

There’s plenty of information on a good article-marketing site concerning the duplicate content debate. The best have resources that explain this issue fully. Look for an article distribution service that offers a free eBook on the subject. We’ve only scratched the surface of the topic. Additional resources discuss the finer points and help you as a writer create and use top-notch online content.

To your success!


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