According to the U.S. Science and Technology blog, Valleywag reported that the U.S. Patent and Trademark Office (USPTO)  formally approved the Google patent application on their home page design Tuesday (September 1). The main emphasis of the patent of the search service on Google home page design simplicity. It is not clear, after Google filed for the patent, will prohibit the simplicity design of other search engine home page.


Google Homepage Design

Google Homepage Design

Google Homepage Design

In early 2004, Google submitted its search home page simple design patent applications to the USPTO, and in 2006 passed the USPTO a preliminary examination and approval procedures, but not until this Tuesday they received the patent certificate issued by USPTO. Corresponding document shows that Google applied for the patent mainly related to its search home page graphical user interface, but the “Google” the word in dotted line form, indicating that the logo is not Google as an integral part of the patent application.

In other words, Google the patent rights include: the search box in the middle of the page, the search box, the lower part there are two large buttons, search boxes, the upper part of several different services link. Google in 2004 making the application, the search box in the upper part has a number of different services page link to move to top left. But Google has said in the patent application, the local adjustment and will not affect the basic principles of this patent.

Yahoo home page design

Yahoo Homepage Design

Yahoo Homepage Design

Valleywag said that at present it is unclear, after Google filed for the patent, will prohibit the use of “simplicity” design on other search engine home page.Yahoo, for example, the search engine home page is also very simple. In addition to the difference in some places, the Yahoo Search home page with Google Search Home emphasize its simplicity, and use a white background. With Google search home page is different from Microsoft’s new search engine, Bing, home page design uses a large number of pictures as a background image.

Valleywag that Google is unlikely to prosecute Yahoo, Microsoft Search Homepage design infringing its patents; but for other search technology start-up companies, their future, the introduction of the new search engine, its home page design is likely to suspicion of plagiarism Google home page creative and be sued. (Compiled / Chung-tao)


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